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Kathryn
Volume One
Resume and Experience
A professional reference book and field guide — roles, skills and education, catalogued for the reader's convenience.
Personal Profile
I'm a creative content and project manager with over 6 years' experience spanning a variety of fields.
Throughout my career, I've written, edited and managed a wide range of content, with a strong focus on website content, particularly blog articles and other long-form pieces. I've planned content strategies, coordinated teams, experimented with new ideas and delivered projects from concept to launch.
With a background in publishing, SEO, UX writing and content strategy, I understand what makes content work for both readers and search engines. I pride myself on clear communication, a sharp eye for detail and the ability to keep multiple deadlines on track.
English
Native
Afrikaans
Basic
Spanish
Introductory (work in progress)
Key Skills
Tools & Platforms
Content & Collaboration
- Strong written English skills, specifically with long form and short form content
- Experience in various niches like travel, education, advertising, B2B, B2C, SEO, AI, SaaS and more
- Led and worked within multiple global remote teams
- Collaboration with writers, developers, designers and project leads
Career Achievements
I.Managed the content strategy and production for an independent travel blog.
II.Spearheaded the YouTube production for an aspiring SEO influencer — launched 40+ YouTube videos and built the channel from 0.
III.Managed my own freelance SEO and copywriting business, working with multiple clients across various industries.
IV.Created my own websites to cover my three passions: mental health awareness, yoga and SEO.
Career History
- Managed end-to-end website content and digital project delivery, including sitemap creation, wireframing, content structuring, image briefing, and coordination with designers and developers.
- Wrote and optimized website copy, SEO landing pages, AI content, blog posts, and LinkedIn content to support brand visibility and engagement.
- Reviewed website builds and provided strategic recommendations across content, structure, and user experience.
- Provided feedback on PPC and Meta ad creative to support campaign performance and brand consistency.
- Performed keyword and website analysis to support SEO strategy and content optimization efforts.
- Project Manager: Led end-to-end brand development for new businesses, including tone of voice guidelines, UX writing, optimized customer journeys (SEO and development), and brand identity consultation.
- LinkedIn Writer: Worked on content strategy, idea generation and post creation for various LinkedIn profiles.
- Led end-to-end global content production for an SEO-driven, B2B YouTube channel, increasing short-form video views to 500+ per video and boosting long-form engagement through strategic SEO optimization.
- Grew YouTube subscribers tenfold within 6 months by implementing a targeted content strategy, enhancing user engagement and retention.
- Built and managed the global remote content department within a high-growth environment, improving team efficiency by 80% and reducing manual workload by 70% through custom GPT/AI automations.
- Optimized the end-to-end UX writing for key services, specifically targeting US market
- Coordinated and managed global, remote freelancers, consultants, and stakeholders to maintain high-quality standards across video and written content.
- Supported wider marketing efforts by writing landing page copy, preparing CEO presentations, improving recruitment materials, and supporting conference pitches.
- Created and distributed LinkedIn content, driving a 35% uplift in engagement and increasing impressions to 5,000+ per month.
- Led and managed a remote 7-person team, overseeing the delivery of 500+ long-form travel articles within 12 months, ensuring accuracy and SEO optimization, and increased content output by 30%.
- Developed SEO-driven strategies, boosting online presence and organic views by 63%, and optimized company-wide processes, improving efficiency by 30%.
- Managed the full content lifecycle, from idea generation to optimizing for affiliate income, contributing original travel content and enhancing reader engagement and user experience.
- Worked with the development team to improve website user experience with both UX writing and design for global audiences with a specific focus on American (USA) audiences
- Collaborated with affiliates like booking.com, Fever and GetYourGuide
Delivered SEO, content strategy, project management, UX writing, website design/development and content writing services to multiple digital agencies and brands across industries and countries (clients included My Content Pal, Digital Squeak, Digital Briefcase, Bellwether Brands, Titan Creative Group, Imagine This/BDA, Boa Concepts, Travel Tractions, and Your Digital Assembly).
Other Key Projects and Roles
- Managed SEO, content production, and website development for agency clients across diverse industries, growing tracked keywords for one client from 0 to 122 within 2 months.
- Planned and implemented SEO strategies, conducted audits, and produced regular performance reports to track and refine results.
- Delivered content strategy, web management, and copywriting services that drove a 2,800% increase in total clicks, a 4,500% increase in total impressions, and a 100% uplift in organic search traffic.
- Strengthened online visibility and authority by improving referral traffic by 300%, boosting both reach and engagement for client websites.
- Built various websites, handling end-to-end production, from development to UX writing, web compliance, performance optimisation, CRO and SEO.
- Owned SEO and content writing for 8+ brand websites (WordPress + Shopify), delivering a 7.5k% increase in organic traffic for a single site.
- Expanded tracked keywords from 130 to 27,8k and secured multiple featured snippets, demonstrating strong on-page and off-page optimization results.
- Collaborated with influencers and bloggers to publish guest posts, product reviews, and press releases, increasing domain authority and online presence.
- Leveraged SEO tools, including Ahrefs, SEMrush, Google Search Console, and Google Analytics to inform data-driven strategy and optimize content performance.
- Secured 149 keywords in the Top 10, 3,580 in the Top 30, and 4.2% of keywords in the Top 50, dramatically improving search visibility
- Produced 50+ SEO-optimized blog articles per month (for US and UK clients) and progressed from content writer to content manager, overseeing quality and workflow for the content team.
- Mentored team members and delivered project and task management workshops, improving efficiency and skill development.
- Co-developed an internal SEO training course (planned for public release), enhancing team knowledge and long-term company capability.
- Contributed to website design, project management, and editorial quality control, supporting sustained growth and engagement.
- Achieved numerous featured snippets, page 1 rankings and boosted affiliate income across multiple sites (US-market)
Education and Professional Qualifications
Bachelor of Arts Honours in Publishing Studies
Bachelor of Arts in Creative Brand Communication, Majoring in Graphic Design
University Certificate in Psychology
Additional education and skills can be viewed on my LinkedIn profile.
Personal Projects
Art of Anxiety
- Founded and managed a blog on anxiety and depression, writing and creating all visual content.
- Applied SEO and content strategy to grow audience engagement and readership.
- Earned multiple featured snippets and grew traffic from 0 to over 1000 per month.
Asana Tribe
- Co-founded a collective of nomadic yoga teachers and created the website, blog content, and content management workflows.
- Edited and published contributions from other writers while managing ongoing content strategy, increasing traffic from 0 to 3000 per month.
Vol. I — Resume and Experience End of Volume
